Tiger tape is what I used at first, too. Some people take a pen and mark dots on their index finger as a guide to keep them even. Eventually you build up a muscle memory, and stitches become more even. I have always loved the story hand stitching adds - from tired longer stitches to tiny ones when that third cup of coffee kicks in.
Handwork also allows adjustments to be made along the way for those of us who are not perfectionists.
Oh, and tiger tape comes in various sizes, so you should be able to find one that works better for you than the others. You can re-use a strip until it won't stick anymore, so a roll goes a long ways.